My passion
I am passionate about marketing and communications and using my skills to benefit others - currently, I do this through mentoring startups/business owners wanting to learn about digital marketing as part of the ASBAS Digital Solutions program, as well as through my board position at Cat Haven WA (I am a big animal lover). In future, I'd like to work with more organisations and support causes that contribute to the wellbeing of others and be part of a movement that spreads important messages through social media, rather than simply sharing the latest trends!
Building their businesses
The most interesting part of my career is that I get to speak to business owners from all walks of life on a daily basis and be part of their journey towards building their businesses to fulfil their hopes and dreams and become successful. I also find it extremely rewarding coming up with the creative strategy for branding and marketing campaigns to generate more exposure for my clients. I love that I work with a team of talented individuals as I also learn from them constantly and we bounce ideas off one another!
UWA helped shape me into who I am today
Studying Italian at UWA allowed me to go on a year of exchange to Bologna University, which was certainly one of the most valuable and enriching life experiences I could ever have hoped for. I am so grateful I was able to spend a year abroad as the learning I received through travel and experiences along the way was certainly priceless. In addition to the education and accreditation I received from completing my degree, I was also able to form some incredible friendships and connections through my time as a student at UWA, which I am still grateful for and nurture to this day.
How has your UWA degree helped you in the work you do now?
I majored in Italian and most of the units completed in my arts degree were linked to communications - nowadays much of the work I do is about discovering a brand's voice and storytelling in an effective and captivating way, so while my degree wasn't closely related in terms of social media units not even existing back then, it still has a connection to the work I am doing now through marketing and content creation for brands.
Who is Kasia McNaught?
I am a marketing and communications consultant with over 15 years of experience working across digital, traditional and outdoor media. In 2016, I founded McNaught Media, a digital marketing and branding agency based in Perth. Our team offers a range of services including social media marketing, graphic design and branding, website development, copywriting, and public relations management.
I have been trusted to deliver the Digital Solutions Program on behalf of the Commonwealth since 2019 as a Digital Marketing Advisor for Business Station Inc. I have consulted with over 1500 business owners across WA, QLD, and NT through one on one mentoring sessions and workshops/webinars. I have also delivered advisory services on behalf of the City of Wanneroo and the City of Gosnells. I was born in Johannesburg, South Africa, and migrated to Perth in 2001. I am passionate about animal welfare and am a Board Member of Cat Haven WA.