The prospect of launching a new start-up can be daunting. CEOs and founders of start-up businesses face many challenges: finding investors, raising start-up capital, building a management team, developing competitive products, adopting an effective marketing program, finding early customers and more.

Join Dr Antoine Musu – Co-Founder and Director of Commercialisation Studies Centre Ltd, Director of ILC Australia and Entrepreneurial Thinking, Learning, and Practice Educator at UWA – along with our panel of UWA alumni entrepreneurs for a discussion about what it takes to create a successful enterprise. You'll gain insight from each panellist's unique entrepreneurial pathway, hear about their successes (and failures) and get top tips to help any budding entrepreneur.