Tell us a bit about your business, and how you got your idea or concept.
Snackr is a mobile ordering platform designed to keep fans in the action and out of the queues at live events. Our platform lets fans order concessions and merchandise from on-site vendors for delivery or pick up. The idea for Snackr was born out of a love of the game and came to my Co-Founder Matt Lim while he was waiting in line for drinks at Optus Stadium and missed the stadium’s first-ever streaker! We launched Snackr during the 2020/21 BBL season at Blundstone Arena and have since expanded to operate in 6 new venues across Australia.
How did you get started and what has your journey looked like to date?
We launched Snackr amidst Covid-19 uncertainty so our journey, like many others, has been a bit of a rollercoaster. In March 2020, our team relocated to Hobart to capitalise on the opportunity to launch at Blundstone Arena. After 9 months of lockdowns, capacity restrictions and cancelled events we finally gave BBL fans the Snackr experience in December 2020. Since launching, Snackr has signed 6 additional venues across the stadium, concert and festival verticals, graduated the Plus Eight Accelerator (a top-tier venture-backed program for leading startups) and generated amazing results for our clients. The next step for us is to continue Snackr’s growth both domestically and internationally.
What is your background (education/work/experience) and how has it helped you on your journey?
Before starting Snackr, I worked as a commercial lawyer at Herbert Smith Freehills (HSF), specialising in litigation and international arbitration. My career at HSF not only gave me the opportunity to work for offices all over the world (including Seoul and Singapore) but solid experience in complex commercial dispute resolution, risk analysis, strategic thinking and problem-solving. Snackr often presents us with new and unique challenges, and I find myself using the skills I developed during my career in law daily to resolve them.
Where do you see your business in the next five years?
Above all, we want to build an exciting company with a supportive and inclusive culture where ambitious people love to work. In terms of business goals, we have ambitions to grow Snackr to compete in larger, more competitive international markets. These goals should see Snackr in the hands of fans all over the world in the next five years.
Words of wisdom
Build relationships – the people in my life are an endless source of inspiration, advice and opportunity.
About Grace
Grace is Co-Founder and COO of Snackr, a mobile ordering and logistics platform designed to keep fans in the action and out of the queues at live events. Grace leads corporate strategy, legal and team at Snackr and is known for putting people at the heart of the business. Before founding Snackr, Grace was a commercial lawyer at leading global law firm Herbert Smith Freehills, where she specialised in litigation and international arbitration. Grace values personal growth and adventure and has worked and studied globally, including as a lawyer in Seoul, trade analyst in Shanghai and student at UCLA and the University of Macerata. Grace is passionate about inclusion and has acted as co-chair of the IRIS LGBTQ+ Network and coordinator of the Clontarf Kya Mentoring Program. Grace holds an LLB/BA from UWA and was admitted to practice as a barrister and solicitor in WA in 2017. You can find Grace & Snackr on LinkedIn, Insta and Facebook.